Sales Storytelling Day
September 6 · Level 8 · #610 of 2238
Sales Storytelling Day is an informal occasion to explore how stories communicate the value of a product, service or idea. For writers and marketers, a narrative can make a practical benefit easier to picture than a string of product features.
How it is celebrated: practitioners share examples, discuss commercial writing and try creating stories of their own. There is no standard programme or established set of rituals.
The central character can be the customer rather than the brand: the story follows someone's problem, decision and eventual outcome.