International Lipstick Day
July 29 · Level 5 · #1223 of 2238
An informal holiday for one of the best-known items in any makeup bag. For many people, lipstick is a way to add colour and confidence to a look in a few seconds.
How it is celebrated: makeup fans and artists share their favourite shades online, swap lipsticks with friends and hunt for sales and mini sizes. Plenty of people take the chance to try a colour they have always been too shy to wear.
Economists even talk about the "lipstick effect": when times are tough, people tend to keep buying small treats such as cosmetics. The phrase is linked to Leonard Lauder of Estée Lauder.