Juice Day in Russia
September 19 · Level 2 · #2015 of 2238
Russia’s Juice Day puts fruit and vegetable drinks, and the people who produce them, in the spotlight. This industry-led occasion fits the autumn harvest season, inviting people to explore different ingredients and flavors.
How it is celebrated: producers and retailers offer tastings and introduce visitors to their ranges. Themed events explain how fruit is processed and how the finished drink reaches its carton or bottle.
Juice labeled “from concentrate” has had water restored after it was removed during concentration. That small phrase on the packaging describes a production method, rather than a particular flavor.